To provide Nevada’s Spirits, Wine, Beer and Non-Alcoholic beverage industry an alternative distribution platform that incorporates evolving technology, consultative service, disruptive and emerging brand offerings and consumer data and insights that will support today’s consumer behavior.
Through careful market analysis, we select the best available products that are seeking distribution in the area. We focus on “craft” and beverages that have shown solid history in distribution in other markets. In addition, we reach out to new upstart brands that have “unique” characteristics for market penetration into our competitive market.
AS A COMPANY COMMITTED TO THE GROWTH AND ENHANCEMENT OF ALL ITS STAKEHOLDERS, WE EMBRACE
Integrity – we behave with good faith
Diversity – we strive to understand, represent, and look like our consumer base
Teamwork – we are better together
Service Minded – we always do what we say
Customer and Supplier Driven – customer and supplier are first in all we do
Game Changers – disruption of the “status quo”
HOW WE WORK
We work with our Suppliers to develop the right investment plan and approach for the market to achieve our mutual goals. Through planning, product launches, placements into key accounts and measuring performance data, we look to build your products and brand in the market for the best return on our mutual investment.
WE ARE A NIMBLE DISTRIBUTOR
This enables us to work quickly and effectively, delivering value for our suppliers & customers. We will mutually agree on the right plans and goals for your brand, and provide focus and outstanding execution to achieve them.
OUR STRENGTH
Today our strength is in both on and off-premise. We have excellent relationships throughout the Las Vegas Valley and in the Northern Nevada region.
OUR CUSTOMERS
Las Vegas Strip Resorts and Casinos including: Resorts World, Aria, Cosmopolitan, Caesars Palace, Wynn Resorts, Paris, Bellagio, Venetian, Palazzo, MGM Group, Mirage, The Linq, Mandalay Bay, Station Casinos, Hakkasan Group & Tao, Hard Rock Casino, Planet Hollywood, and Boyd Gaming Group. And fine dining including: Emeril’s Fish House, Nora’s, Fierro’s, and Del Frisco. Along with several landmark venues and liquor outlets such as: UNLV Thomas & Mack and Boyd Stadiums, TPC Summerlin, Total Wine and Spirits, Lee’s Discount Liquor, Khoury’s Fine Wine, Kroger/Smith’s, Safeway, Albertson’s, and a wide spectrum of other key accounts.
BRAND AWARENESS
It takes time to build a brand. There are hundreds of things that can be effective. When you work with us, you have access to all of our resources, knowledge and experience. We will help you plot the fastest course to get your brand noticed in the market.
NEW PRODUCT LAUNCHES
You only have one chance to make a good “first impression”. New products require special care as you introduce them to your potential customers. We specialize in Product Launches and will professionally introduce your new product to the Nevada market.
SOCIAL MEDIA STRATEGIES
It’s a digital jungle out there. With over 10 important social media channels, its easy to get overwhelmed and bogged down. We can work with your marketing department in crafting a strategy for promotion via the major social media channels.
SPECIAL EVENTS & FESTIVALS
Festivals and other special events can be a great time, and a great way to expose your brand to a vast array of people in a short period of time. We love helping plan your special events and offer a wide range of skills to help it be a success.
CUSTOMIZED BRANDING
Sometimes it’s the little things that make a big difference. We can help implement unique branding and point-of-purchase displays to give your brand an extra boost for a special occasion, promotion, or holiday event.
LOCAL EVENT SUPPORT
Events require a lot of work. There is a lot that goes into planning, coordinating and executing an event, and the hardest work goes on behind the scenes. Our team is very experienced and will help your events go well.
Kevin McCracken began his distinguished two-decade career in the beverage industry with Coors Brewing Company in the Sales Division. His success there gained him a position with Wirtz Beverage of Nevada where he grew the market share for global brands such as Coors Light, Heineken, Stella Artois, Guinness, Tecate and Dos XX, to name a few, and he was elected to various supplier distributor advisory roles, including MillerCoors Western Region Advisory Council and the National Distributor Advisory Council for 7-Eleven’s Executive Leadership Team. Kevin joined Southern Glazer’s Wine and Spirits of Nevada (SGWSNV) in 2011. Through his successes in managing the statewide Beer and Non-alcoholic division, he was promoted in 2016 to Senior Vice President, Spirits overseeing the largest revenue and profit generating division for the state. During his tenure with SGWSNV, he and his team successfully maximized efficiencies in commercial strategies, profitably grew revenue year-over-year above market pace, created and implemented plans in support of innovation and acquired new supplier partnerships with national emerging brands. Kevin was a graduate of a select group of Executives chosen to participate in Southern Glazer’s commemorative Emerging Leaders Program that was administered by several of the most elite business school programs in the country.